We follow a structured, collaborative process that takes your website from strategy to launch—without the stress. Every step is designed to ensure your site not only looks great but performs beautifully for your business and your customers.
At Define Marketing, we believe that great websites are the result of clear communication, purposeful planning, and expert execution. Our six-step process is designed to ensure your website not only looks the part but works hard for your business.
Each phase builds on the last, so you always know what is happening—and why.
We begin by understanding your business, goals, audience, and competition. This discovery phase helps us shape a plan that aligns your website with your broader marketing objectives.
Outcomes:
Clarity on goals and target audience
Website objectives aligned with business growth
Competitor review and positioning
Here, we map out your website structure, functionality requirements, and content needs. We define the user journey and create a plan that ensures every page serves a purpose.
Outcomes:
Sitemap and page structure
Key content requirements
Technical and functional considerations
Before we design or build anything, we present wireframes and visual concepts to help you imagine the finished product. This is where you see the layout and flow come together.
Outcomes:
Wireframes for layout approval
Moodboards or early design direction
Collaborative feedback and refinement
Using your branding, messaging, and approved visual direction, we create a polished, engaging design that reflects your business and appeals to your audience.
Outcomes:
Full visual design mockups
Mobile and desktop responsiveness
Brand-aligned visual styling
Our developers bring the design to life, building a fast, secure, and fully functional website on WordPress. We test it across all devices and browsers to ensure performance and reliability.
Outcomes:
Responsive WordPress development
SEO best practices implemented
Testing and quality assurance
Once your site is launched, we stay with you. From content updates and performance monitoring to SEO and optimisation, we offer care plans and ongoing support that grow with your business.
Outcomes:
Ongoing WordPress support and updates
Website care plans available
Performance and content enhancements over time
We guide you through every step, making sure your website not only looks amazing but functions as a powerful marketing tool. Our process is collaborative, transparent, and tailored to your goals.
Takes 15 minutes. No pressure. Just real advice.
We serve all regions of Australia and New Zealand from our home base in Logan, Queensland.
©2025 Define Marketing Pty Ltd, All rights reserved.