Social Media Marketing Image Size Guide 2024

Social media

Would you agree that when we browse through social media profiles or feeds, an eye-catching image draws our attention more than a regular text post? Visual content is engaging, interesting, and conveys messages quickly. In the world of social media, images are powerful.

Every social media platform has specific image size and aspect ratio requirements. While casual users may not care too much about dimensions, for businesses and advertisers, using the correct image sizes is essential to maintain professionalism and visual appeal.

Why Image Size Matters in Social Media Marketing

In social media marketing, the proper image size ensures that your content is displayed correctly and looks sharp across different platforms. Using the ideal dimensions helps present your business professionally and boosts your brand’s credibility.

Social Media Platforms Image Size Guidelines

Social media platforms constantly update their layouts, which often results in changes to image size requirements. Below is the 2024 Social Media Image Size Guide for the most popular social media platforms, helping you ensure that your visuals are displayed at their highest quality.


Facebook Image Size

As the largest social media platform, Facebook plays a vital role in most businesses’ marketing strategies. Follow the recommended and minimum image sizes below to maintain quality visuals.

  • Facebook profile picture:
    • Recommended: 200 x 200 px
    • Minimum: 170 x 170 px
  • Facebook cover photo:
    • Recommended: 820 x 312 px
    • Minimum: 400 x 150 px
  • Facebook event page cover photo:
    • Recommended: 1200 x 628 px
  • Facebook shared image:
    • Recommended: 1200 x 630 px
    • Minimum: 600 x 315 px
  • Facebook story:
    • Recommended: 1080 x 1920 px
  • Facebook ads:
    • Recommended: 1080 x 1080 px

Instagram Image Size

Instagram is highly visual, and high-quality images are essential for success on this platform. Follow these recommendations for different image types.

  • Instagram profile picture:
    • Recommended: 180 x 180 px
    • Minimum: 110 x 110 px
  • Instagram square photo:
    • Recommended: 1080 x 1080 px
    • Minimum: 600 x 600 px
  • Instagram landscape photo:
    • Recommended: 1080 x 680 px
    • Minimum width: 600 px
  • Instagram carousel post:
    • Recommended: 1080 x 1080 px
  • Instagram story:
    • Recommended: 1080 x 1920 px

LinkedIn Image Size

LinkedIn is the professional social network, so ensuring that your images look polished is critical. Use the following sizes to optimize your presence.

  • LinkedIn profile photo:
    • Recommended: 400 x 400 px
    • Minimum: 160 x 160 px
  • LinkedIn company logo:
    • Recommended: 300 x 300 px
  • LinkedIn cover image:
    • Recommended: 1128 x 191 px
  • LinkedIn post/shared image:
    • Recommended: 1200 x 627 px
    • Minimum width: 200 px
  • LinkedIn story:
    • Recommended: 1080 x 1920 px

Twitter Image Size

With limited characters per tweet, images help convey messages more effectively on Twitter. Follow these size guidelines to ensure your visuals are clear and professional.

  • Twitter Profile picture:
    • Recommended: 400 x 400 px
    • Minimum: 200 x 200 px
  • Twitter header photo:
    • Recommended: 1500 x 500 px
    • Minimum: 1263 x 421 px
  • Twitter timeline photo:
    • Recommended: 1024 x 512 px
    • Minimum: 440 x 220 px
  • Twitter card:
    • Recommended: 1200 x 628 px

YouTube Image Size

While YouTube is primarily video-focused, there are still important image dimensions to consider for your channel and content.

  • YouTube profile picture:
    • Recommended: 800 x 800 px
  • YouTube cover photo:
    • Recommended: 2560 x 1440 px
    • Minimum: 2048 x 1152 px
  • YouTube Channel Art:
    • Recommended: 2560 x 1440 px
    • Mobile Display: 1546 x 423 px
    • Desktop Display: 2560 x 423 px
    • TV Display: 2560 x 1440 px
  • YouTube Video Thumbnail:
    • Recommended: 1280 x 720 px

Conclusion

Using the right image size is key to maintaining the best image quality on social media platforms, whether on desktop or mobile. Correct image dimensions will ensure your brand is presented effectively and professionally across all social networks.

If you’re facing challenges in creating high-quality visuals for your social media platforms, Define Marketing can help. We offer a range of services to cater to your business needs.