There are many popular content management systems (CMS) available today, such as Joomla, Drupal, Squarespace, Wix, and more. However, WordPress continues to dominate the market, with over 64 million websites using it — that’s 39.6% of the entire internet! So, what makes WordPress the go-to choice for businesses and individuals alike?
Let’s explore five key things you need to know about WordPress and why it remains the top CMS platform.
1. Free and Open-Source Platform
One of the primary reasons WordPress is so popular is that it’s free to use. You can start building your website without paying a dime using the self-hosted version. However, if you want more advanced features, you can upgrade to a premium plan by purchasing a domain name and web hosting.
As an open-source platform, WordPress offers complete flexibility, allowing you to customize your website freely. Whether you want to change its design, add functionalities, or adjust the code, you can do so with ease, thanks to a vast community of developers who contribute to improving the platform and offering support.
2. Easy to Use
While building a website may seem daunting, WordPress makes it easy for non-technical users. It’s designed with user-friendliness in mind, featuring a content control panel and drag-and-drop page builders. While WordPress can be overwhelming at first, once you familiarize yourself with the tools and interface, it becomes much more intuitive.
You don’t need advanced coding skills to build a professional website. Whether you need a blog, eCommerce store, portfolio, or landing page, WordPress can handle it all. Plus, it’s mobile-friendly for both users and administrators, allowing you to manage your site on the go — you can even update posts and pages from your phone!
3. Amazing Themes and Plugins
Worried about the design of your website? With WordPress, you don’t need to be a graphic designer. It offers a wide variety of free and premium themes that can be tailored to your specific business needs. The platform also supports full customization, meaning you can tweak your website’s appearance to reflect your brand.
Additionally, WordPress plugins are essential for enhancing your site’s functionality. Whether you want to add contact forms, integrate SEO tools, or create an eCommerce store, there’s a plugin for every need. Here are some of the most popular plugins available:
- SEO Yoast
- Contact Form 7
- WooCommerce
- Classic Editor
- Elementor Website Builder
4. SEO-Friendly
Another reason WordPress stands out is its built-in SEO-friendly structure. WordPress is designed to help your website rank higher in search engines by providing clean and well-structured code. You can easily create SEO-friendly URLs, optimize meta descriptions, add image alt tags, and integrate various SEO plugins to boost your content’s visibility.
For example, Yoast SEO is a popular plugin that helps you optimize your blog posts, pages, and images to ensure they meet best SEO practices. By following WordPress’s SEO-friendly guidelines, you can improve your site’s chances of ranking higher in Google’s search results.
5. Security is a Priority
Website security is a top concern for any business, and WordPress takes this seriously. The platform’s developers continuously monitor for vulnerabilities and release regular updates to ensure your site is protected from hackers and malware.
Although no platform is 100% immune to cyber-attacks, WordPress has built-in security features and plugins, such as Wordfence Security, to help safeguard your website. Regular updates and best practices, like using secure passwords and two-factor authentication, can further enhance your site’s security.
Conclusion
If you’re looking for a reliable, flexible, and easy-to-use content management system to build your website, WordPress is a proven choice. It offers endless possibilities, from powerful themes and plugins to SEO optimization and robust security. Whether you’re launching a personal blog or an eCommerce store, WordPress provides the tools you need for success.
If you need help setting up your website on WordPress, Define Marketing is here to assist you. We offer website hosting services and WordPress care plans that cater to your business needs.
