5 Things You Should Know About Your Website and How to Find Out More About Them!

Owning a modern business website is like balancing a tightrope between three crucial elements: Aesthetics (how your website looks), Content (the text, images, and videos that make up your website), and Technical (everything happening behind the scenes).

The ultimate aim of any website is to attract new or existing customers to your business, provide them with valuable information, and compel them to take action—whether that’s purchasing a product, subscribing to your service, or contacting your team.

In this article, we’ll break down 5 things you should know about your website and how you can uncover more insights about each of them to help optimize your website for success.

1. User Experience (UX) Issues

When someone visits your website, their first impression is everything. You need to ensure that the user experience is seamless, intuitive, and engaging. Here are some critical user experience elements to consider:

Professional Website Design – Does your website have a modern and professional look? First impressions matter, and your design should reflect the quality and professionalism of your business.
Mobile-Friendly Design – With mobile traffic skyrocketing, your website must perform well on both mobile and desktop devices. If your website isn’t responsive, you’re likely losing a significant number of visitors.
Easy Navigation – Is your website easy to navigate? A clear and intuitive menu structure helps users find the information they need quickly without getting frustrated.
Compelling Content – Does your website feature engaging headings, high-quality images, and relevant videos? All of this content should guide visitors toward taking action, whether it’s buying a product, booking a service, or contacting you.

If you’re concerned about your website’s user experience, we recommend a UX audit to uncover potential pitfalls and ensure that your website is working smoothly across all devices.

2. Conversion Optimization Issues

A visually appealing website isn’t enough—you need to convert visitors into leads or paying customers. Below are a few conversion optimization factors to evaluate:

Noticeable Contact Information – Are your contact details easy to find? Many visitors, especially existing customers, might visit your site just to find your phone number or address.
Lead Capture Forms – Do you have forms that collect visitor information in exchange for valuable content like an eBook or a free trial? Collecting leads is critical for nurturing potential customers.
Clear Call-to-Action (CTA) – Is your CTA obvious and easy to follow? Make sure visitors know exactly what action you want them to take, whether it’s signing up for a newsletter, making a purchase, or calling your office.
Unique Selling Proposition (USP) – Does your website clearly communicate what sets your business apart from the competition? Visual storytelling, well-written content, and a clearly defined USP can help make your website more persuasive.

If you’re unsure how well your site is converting visitors, a conversion rate optimization (CRO) analysis can help identify areas for improvement.

3. SEO and Online Visibility Issues

If your website isn’t showing up in search engines, you’re missing out on a massive opportunity for organic traffic. Here are key areas to check for SEO and visibility:

Keyword Usage – Are you using relevant keywords strategically throughout your site? This includes proper use of keywords in headings, titles, and body content.
Heading Tags – Proper use of heading tags (H1, H2, etc.) helps search engines and visitors understand the structure and relevance of your content.
Analytics Tracking – Do you have analytics tools like Google Analytics or other platforms installed? Without them, you won’t be able to track user behavior or measure your site’s performance.
Sufficient Content – Each page should have a substantial amount of content to be indexed and ranked by search engines. Thin content often leads to poor rankings.

If your website isn’t generating enough traffic, consider conducting an SEO audit to uncover technical or content-related issues affecting your rankings.

4. Performance & Security Issues

Website performance and security are critical for user experience, SEO, and overall success. A slow or insecure site will drive visitors away before they even have a chance to engage with your content. Here are a few performance and security factors to monitor:

SSL Security Certificate – If your site doesn’t have SSL (the green padlock), visitors may see warnings that your website is “not secure,” which is a huge red flag for potential customers.
Form Captcha – Do your forms include CAPTCHA verification to prevent spam attacks? Simple checks, like “I am not a robot,” help secure your site from malicious bots.
Page Load Times – Slow-loading pages lead to high bounce rates. Most users expect your site to load in 3 seconds or less. Hosting issues, image sizes, and unoptimized code can all affect load times.

You can test your website’s load speed and security using tools like Google PageSpeed Insights or GTmetrix. These tools will provide valuable insights and suggestions for improvement.

5. WordPress Technical Issues

If your site is built on WordPress, keeping it updated and secure is crucial. WordPress powers more than 40% of websites on the internet, making it a frequent target for hackers. Here are some WordPress-specific areas to be aware of:

Premium Plugins & Licenses – Are your plugins up to date, and are they properly licensed? Unlicensed or outdated plugins can expose your site to security risks.
General Plugin Updates – Keeping plugins up to date ensures your website remains functional and secure. Ignoring updates can lead to broken features or vulnerabilities.
WordPress Core Updates – Is your WordPress version current? Regular updates to the WordPress framework help patch security holes and provide new features.

If you’re unsure about the health of your WordPress site, it’s wise to have a WordPress maintenance service in place to handle updates and security checks.

Conclusion

Your website is a vital tool for your business. It’s crucial to monitor, track, and optimize it regularly to ensure it meets its full potential. Understanding the elements discussed above—user experience, conversion optimization, SEO, performance, security, and technical issues—will help you improve your site’s performance and, ultimately, drive more success for your business.